From a $1,000 Monthly Loss to $6,000 in Revenue.
A struggling USA Amazon store, turned around with fresh research and two relaunched products.
- Client
- USA Amazon Private Label seller (NDA)
- Tech Stack
- Amazon Seller Central, PPC, FBA
- Services Delivered
- Growth & Marketing, E-Commerce, Operations
Results at a glance
The numbers first. The build underneath.
The challenge
The catalogue was leaking money. Products that were never going to recover were still absorbing ad spend, and there was no fresh research behind what stayed on the store. Optimising the existing SKUs harder would only have burned more.
The outcome
From roughly $1,000 a month in losses to $6,000 a month in revenue
- Two relaunched products carrying the store
- Failing SKUs phased out instead of optimised in place
Read the detail
$6,000 a month within five months of the rebuild
$6K
monthly revenue after turnaround
$1K
monthly loss before the rebuild
Our solution
A rebuild, not a patch. We conducted fresh market research, identified and launched new golden products, and gradually phased out the underperformers.
Read the detail
We conducted fresh market research, identified and launched new golden products, and gradually phased out the underperformers. Listings, PPC and inventory were rebuilt around the products that could actually carry the store.
Before
- A live Amazon store losing about $1,000 a month
- Products that were not going to recover, still absorbing ad spend
- No fresh research behind what stayed on the catalogue
After
- Failing SKUs phased out instead of optimised in place
- Two golden products launched from new market research
- $6,000 a month in revenue within five months
Turnaround
From roughly $1,000 a month in losses to $6,000 in revenue.
Focus
Two relaunched products, not a catalogue that kept leaking.
Time
Five months from the rebuild to a store that paid.
How we delivered it
The journey, architecture, and product surfaces behind the results.
Diagnose the catalogue
Found the products that were structurally losing money rather than temporarily underperforming.
Fresh market research
New demand work to choose what deserved to stay and what to launch, instead of spending more on SKUs already failing.
Launch two golden products
Two relaunches chosen to carry the store, with the underperformers gradually phased out so they stopped eating margin.
Rebuild and scale
Listings, PPC and inventory rebuilt around the remaining products, reaching $6,000 a month within five months.
Before you book the call
Questions about this one
My store is losing money too - is a turnaround realistic, or should I shut it down?
In this case the answer was rebuild, not shut down - the losing products were phased out and replaced with two relaunched SKUs chosen through fresh research, reaching $6,000 a month within five months.
How do you decide which products to kill versus fix?
The distinction that mattered here: products structurally losing money get phased out, not optimized harder. Fresh market research decided what deserved to stay and what to launch instead.
Could you make my current losing products profitable instead of replacing them?
Sometimes - but in this account, the existing SKUs were judged not worth saving, and optimizing them further would have burned more. We'd assess your specific catalogue rather than assume either way.
Next Step
Same problem, different company?
Bring the bottleneck. In 30 minutes you leave with the order of operations - whether or not you hire us.