He Takes Zero Sales Calls Now. The Agent Takes Them All.
Soso Megrelidze had automated almost all of Niche. Sales calls were still his, personally, and they were taking most of the week.
- Client
- Soso Megrelidze, co-founder, Niche
- Tech Stack
- AI voice agent, custom qualification and objection handling, live booking, call logging and summarisation, human escalation rules
- Services Delivered
- AI Automation
Results at a glance
The numbers first. The build underneath.
The challenge
He had already automated almost all of it. Lead capture, follow-ups, the admin that sits behind a sale. Sales calls were the one thing still his, personally, and they were taking most of his week.
- What made it unfixable from the inside was the shape of the business.
- The calls did not wait for him to be free.
- He had a business generating demand faster than one person could answer it.
Read the detail
What made it unfixable from the inside was the shape of the business. A call takes the same twenty minutes whether the deal at the end of it is worth a little or a lot. A business built on small tickets therefore carries the same time cost per call as one built on large ones, with a fraction of the revenue to cover it. Hiring a sales team against those margins does not add up. Doing it himself does not scale past the number of hours in a day.
And the calls did not wait for him to be free. They came in while he was already on another one, or after hours, or in the middle of work he had blocked out for something else. At this price point buyers do not sit around waiting for a callback. They buy from whoever picks up.
So he had a business generating demand faster than one person could answer it. The bottleneck was not leads. It was him, on the phone.
The outcome
He no longer takes sales calls. The agent runs them end to end
- Calls answered in seconds, including after hours and while another call is already running
- Calls handled in parallel, so volume is no longer capped by one person's calendar
Read the detail
Qualified, closed and booked on the call, while the buyer is still on the line
Conversations that were never going to convert closed out rather than dragged along
Unusual and higher-value calls escalated to him with the context attached
Every call logged and summarised, so objections and outcomes are visible across the pipeline instead of remembered
0
sales calls he now takes
20 min
of founder time per call, removed
Our solution
An AI voice agent that runs his sales calls end to end, built on his real pricing, packages and objections rather than a script off a shelf.
- It picks up, every time.
- It knows the offer, not just the words.
- It qualifies, and it disqualifies.
- It closes and books.
- It hands off when it should.
- Nothing gets lost.
Read the detail
It picks up, every time. No queue, no voicemail, no missed call at eleven at night. The agent handles calls in parallel, so a spike in volume stays a spike in volume instead of becoming a backlog of people who have already bought somewhere else. In a high-volume business, answering at all is most of the battle.
It knows the offer, not just the words. It answers on price, scope and timelines, takes the pushback that actually comes up on his calls, and stays on message rather than improvising its way into a promise he cannot keep.
It qualifies, and it disqualifies. Not everyone who calls is a buyer. The agent works through qualification the way he would, and closes out the conversations that were never going to convert instead of dragging them along.
It closes and books. When the answer is yes, the agent finishes the job on the call, while the buyer is still warm, rather than handing them to a follow-up that gives them time to cool off.
It hands off when it should. Anything unusual, or anything worth more than a standard deal, is escalated to him with the context attached. He still takes calls. He only takes the ones that need a person.
Nothing gets lost. Every call is logged and summarised: what was asked, what was pushed back on, what the outcome was. The contents of his sales calls stopped living in his memory, and the patterns across them became something he could actually look at.
Before
- Every sales call taken personally by the founder
- Calls landing mid-call, after hours, and during blocked-out work
- Twenty minutes of founder time per deal, whatever the deal was worth
- Margins too thin to hire a sales team against
After
- The agent runs sales calls end to end, in parallel
- Answered in seconds, including at eleven at night
- Qualified, closed and booked while the buyer is still on the line
- Only the unusual and higher-value calls reach him
Capacity
Call volume no longer capped by one person's calendar.
Speed to answer
Picked up in seconds, at any hour, even mid-call.
Focus
The last manual process in the business, handed over.
“I had automated almost everything except the phone. The agent takes the calls now, answers on pricing, and books them in. I have not sat on a sales call in months.”
How we delivered it
The journey, architecture, and product surfaces behind the results.
Listening to his calls
We started from his actual sales calls rather than a template: how he opens, how he prices, where the pushback lands and what he says to it. A voice agent is only as good as the sales process behind it, and his already worked.
Why an agent and not a hire
Low ticket and high volume is the narrow case where a voice agent earns its keep. The same twenty minutes of call time is worth far less per deal, so the margin cannot carry a salesperson, but the volume can carry an agent. That is the whole reason this was worth building.
Build
The agent was built on his real pricing, packages and objection handling, with qualification and disqualification logic that mirrors his own, and booking wired in so a yes gets closed on the call rather than deferred to a follow-up.
Escalation and logging
Rules for what reaches a human: anything unusual, anything worth more than a standard deal, handed over with the context attached. Every call logged and summarised so nothing lives only in memory.
Live on the sales line
The agent runs the sales calls. He takes the exceptions. The week that used to go to the phone goes to the business instead.
Before you book the call
Questions about this one
Will this work for high-ticket sales, or only low-ticket/high-volume?
This deployment was built specifically for low-ticket, high-volume sales, where the same call time is worth less per deal. For high-ticket sales, a voice agent usually plays a different role - qualifying and booking, with a human still closing. We'll tell you honestly which shape fits your business.
Does the agent actually close, or just book a callback?
In this case it closes and books on the call itself, while the buyer is still on the line - built specifically to avoid losing a warm buyer to a delayed follow-up.
What happens on unusual or high-value calls?
Escalated to a human with the full context attached. The agent is built to know what it shouldn't handle, not just what it should.
Next Step
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